Buyers are searching. Can they find you?

Use a simple website builder like Google Sites, Wix or Squarespace. Add a short line on what you make, the materials you work with, your largest part size and the industries you serve. Add your address so buyers know you are local, and a photo of your floor. Make sure the page reads well on a phone, because many buyers search from one.

Choose the category that fits best, like “Machine shop” or “Metal fabricator”, and add your hours, phone and website. Google will ask you to confirm the business is yours, usually by phone, email, video or postcard. Then add a few photos and a one-line description of what you make. Check it once a month and answer any questions people post.

Good light matters more than a good camera, so shoot near a window or open bay door. Show finished parts up close, your main machines, your inspection area and the people who do the work. Skip anything a customer would not want shown. Put the photos on your website, your Google profile and your directory listings.

Fill in every field you can: what you make, materials, certifications, industries served and a real description. A complete profile shows up for more searches than a name and phone number. Use the exact same company name, address and phone number on every site, so search engines know it is the same company.

If you can’t price a job the same day, reply anyway: say you received it and when they will hear back. Ask for anything missing, like quantities, material or the drawing revision. Have quote emails show up on your phone. A quick “we got it” beats silence every time.

Ask right after a job goes well, while it is fresh. Keep the email to two lines and include the review link from your Google profile, so it takes one click. Thank everyone who writes one, and reply politely to any bad review: buyers read the replies too.