Textile & Apparel Manufacturers
Ray's Western Wear & Saddlery
302 E SD Highway 16, Oacoma, SD 57365, United States
- Retailer
- Founded 1957
- Family-owned
About Ray's Western Wear & Saddlery
Ray's Western Wear & Saddlery operates from Oacoma, South Dakota, a location it has occupied since 1996 when the business moved to capture Interstate 90 traffic. The company traces its roots to April 1957, when Ray Steckelberg purchased a men's clothing store in nearby Chamberlain and began selling horse tack from the basement. The Steckelberg family has retained ownership across four generations; today the store is led by great‑granddaughter Brooke and her husband Kaiden, continuing a legacy that spans more than 65 years. The store functions as a full‑line western retailer, stocking a wide assortment of boots, denim, seasonal apparel, and equestrian tack. Its sales floor emphasizes boot variety — marketed as the largest selection in the state — and includes a dedicated tack room where saddle and horse‑fitting services are offered. The business serves the western lifestyle market, supplying both work‑oriented gear and fashion‑forward seasonal collections. The company positions itself as "South Dakota's Cowboy Store," highlighting its family heritage, personalized fitting expertise, and a product mix built on fit, stretch, and durability. The transition from a basement tack operation to a destination retail outlet reflects a deliberate focus on serving the region's horse and ranch culture.
Manufacturing capabilities
Industries served
- Western wear retail
- Equestrian equipment retail
- Footwear retail
- Apparel retail
Materials
Leather · Denim
Company details
- Location
- Oacoma, South Dakota
- Company type
- Retailer
- Founded
- 1957
- Ownership
- Family-owned
- Listed under
Frequently asked questions
Where is Ray's Western Wear & Saddlery located?
Ray's Western Wear & Saddlery is located at 302 E SD Highway 16, Oacoma, SD 57365, United States.
What does Ray's Western Wear & Saddlery do?
Ray's Western Wear & Saddlery is listed under Textile & Apparel Manufacturers, and its listed capabilities and products include Western wear retail, Boot fitting and sales, Saddle and tack fitting, Equestrian equipment sales and Seasonal apparel retail.
What industries does Ray's Western Wear & Saddlery serve?
Ray's Western Wear & Saddlery lists Western wear retail, Equestrian equipment retail, Footwear retail and Apparel retail among the industries it serves.
When was Ray's Western Wear & Saddlery founded?
Ray's Western Wear & Saddlery was founded in 1957.
How do I request a quote from Ray's Western Wear & Saddlery?
Use the Request a quote button on this page to send Ray's Western Wear & Saddlery your requirements through FirmsLedger, or call (605) 234-6046 and visit rayswesternwear.com.
What companies are similar to Ray's Western Wear & Saddlery?
Other Textile & Apparel Manufacturers in South Dakota listed on FirmsLedger include Twisted Apparel Co., Dakota Carding and Prairie Wind Promotions.