Automotive Supply Co

About Automotive Supply Co

Automotive Supply Co. is headquartered in Appleton, Wisconsin, and has operated since 1928. The company runs ten stores across Wisconsin, stretching from Fond du Lac in the south to Menominee, Michigan in the north, and employs over 100 people. The business centers on three service pillars: automotive parts distribution, paint and body services, and machining. The parts operation stocks a broad range of components for immediate sale, while the machine shop provides custom machining using equipment the company describes as tools others don’t have. Customers are primarily professional automotive technicians and repair shops throughout the upper Midwest, though the stores also serve walk‑in consumers. The company’s long‑standing relationships with local garages and its membership in the AERA Engine Builders Association underscore its focus on the automotive aftermarket. Automotive Supply Co. emphasizes the convenience of a single source for parts, machining, and paint work, backed by a delivery fleet designed for same‑day or next‑day parts availability. The combination of multi‑location inventory, in‑house machining, and body‑shop capabilities is presented as a unique value proposition for shops that would otherwise coordinate multiple vendors.

Company details

Location

Brillion, Wisconsin

Company type

Distributor / reseller

Employees

100+

Founded

1928

Listed under

• Automotive Parts Manufacturers in Wisconsin

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